Mobile media marketing UK - Global LinkIn the UK, internet has produced a wide range of impression that those who have an access to the internet world are much likely to use it at least once daily. In fact, the vast growth in mobile browsing, as well as content demands, has been so incredible over the past years. More than half of owners of smartphones are browsing and researching products via their mobile phone with mobile search giving a monthly impression of more than 12% of all the clicks coming from the UK.  Perhaps the strongest reason to incorporate the mobile media marketing into businesses in the UK is the fact that these marketing tools are completely taking over the traditional forms of consuming information. According to a national statistics, more than 83% of adults in the UK went online in the three months accounting for more than 40 million individuals.

There are many benefits attached to the mobile media marketing for small and medium businesses, organisation or any other groups seeking for ways to connect with individuals. A mobile media marketing strategy has been a recent invention in the UK. Short Message Service (SMS) is an example of a well-known and on-the-rise marketing tool for business. How do they work? SMS marketing tool uses a 5-6 digit short codes to serve as a symbol/text logo for their company. Instead of the business texting their full telephone number, they can just text the short code to make an instant connection with your product, business or company.

Media Marketing UKIn today’s advanced paced word, you want a quick communication path between your business and customers. A short code offers the perfect solution to that. It enables customers to remember just a small number and instantly connects to your business through it. This form of marketing is not costly to apply. Customers always love to feel important and perhaps have a say in the product. This instance access won’t cost you much and yet enjoy the result in the long run. SMS will take your advertisement and get it access to a wide range of customers. Most people have a mobile phone. Of course, your messages will be received instantly by thousands of people. This form of ads appeals to new clients while maintaining the interest of existing customers.

You don’t need to have a special technological skill to create and maintain a mobile media marketing plan. With its cool and easy to use features, every small and large business can now start connecting easily with their target audience.

Mobile media marketing plans can also be launched in the form of a solitary campaign, and can as well be an alternative to an existing promotional plan. Of course, businesses have full control over their SMS marketing plan. They decide which messages goes out, when they go out and are even capable of tracking messages with the main of determining the efficiency of the specific launch.

Whether your business offers a special deal or some discounts, feature a unique product or just advertise a company, try out the mobile marketing strategy and enjoy optimised results as well as more satisfaction from customers.

The bottom line here is that mobile media marketing is here in the UK and any business that fails to adopt this strategy is at a greater risk of going into extinction sooner rather than later.

The following two tabs change content below.

Georgy Bickerdyke

Director | Head of PPC & SEO at Global Link Services
Master graduate in Digital marketing, creative professional who creates and delivers comprehensive strategies to drive online revenue and traffic, improve conversion rates and deliver tangible results for clients. Husband, father, lover of adventure with #passion4digital

Latest posts by Georgy Bickerdyke (see all)